To support thousands of Fruits & Vegetables Farmers in India and cut annual F&V waste by 1 million MT by year 2030.


  • To make available rightly sourced and safe food by adopting sustainable practices & effective use of technology.
  • To offer convenience through effective use of technology.
  • Be a preferred fresh produce category interface to our customers.
  • Develop accessible market place for farmers, food processors and entrepreneurs in produce supply chain.
  • Create value for the customers, producers, employees and all stakeholders by optimizing resources.


  • Farmers experience price risk, information asymmetry about demand, distribution inefficiency, and receive late payments.
  • Retailers face problems like higher costs, low quality and unhygienic produce, high price volatility, and the everyday hassle of going to the market.
  • The traditional Supply Chain is highly inefficient, unorganised, and has a high rate of food wastage

Our Solutions

  • We eliminated intermediaries by taking control of the Supply Chain by using technology and analytics.
  • We built reliable, cost-effective, and high-speed logistics and infrastructure to solve for inefficiencies in the Supply Chain.
  • On one end, farmers get better prices and consistent demand, and on the other end, retailers receive fresh produce at competitive prices that are delivered to their doorstep.

Our Fresh Values

We are a Family

Shuddh Basket works together as a family by connecting farmers to retailers/consumers and will help them grow their businesses.

Earn Respect

We will respect our core concept as well as our team members & business partners and expect the same in return.

Strive for Excellence

We strive for excellence in every aspect we do. We create simple and creative solutions to customer needs and business challenges.

Outstanding Service

We are always happy to serve our customers & suppliers. We are committed to deliver high-quality products and the best services at a superior value.

Healthy Food

We always work to give healthy food for everyone, by encouraging sustainable farming techniques & best handling practices.

Our Fresh Culture

High Performance

We believe in commitment to high ethical standards in our work, human dignity in our dealings with one another and we help the team make the most of their talents.


We always offer our team exciting   challenges,  success recognition and full
accountability in their respective works.

Outstanding Service

Our teams are empowered with an extraordinary degree of independence. We believe in diversity, being flexible in approach and designed to evolve

Freedom at Workplace

We remain curious, keep learning and applying, and believe in progress. We invest a lot of time and money in training and learning new skills.

Get in Touch

Be a Shuddh Basket Seller

Join the agricultural revolution in India with Shuddh Basket

Be a Shuddh Basket Customer

Get fresh fruits and vegetables from the far at your doorstep with Shuddh Basket

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